Free delivery on orders of £60 or more
Free delivery on orders of £60 or more
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About Us

We are a mother and daughter team who have come together to create a business, born from a love of designing and making. We specialise in creating unique, embroidered sleepwear, towels and gifts for babies & children. Everything is personalised and finished by hand in our home-based, Hertfordshire studio. We ensure our products are carefully sourced, lovingly made and beautifully packaged so they come with a guarantee to make you smile. We get excited about every order we receive and we love the anticipation of seeing the finished products come off the machine, as no two are quite the same!



Dotty Doo's chief creator and maker, Elaine is a talented seamstress with a flair for colour and design. She conceived the idea for Dotty Doo after people kept asking her to make gifts using her embroidery machine. Elaine loves adding a personal touch to the things she makes, so if you have a bespoke request then just ask her what she could do for you.

She is a devoted mother and grandmother who is nearing retirement age, but in no way wants to retire. So, after a lifetime working in hospital management, Elaine is now really enjoying being a 'granpreneur'! 



After a decade long career at John Lewis, with roles in Operations and Buying, Jo is well placed to run the commercial side of Dotty Doo. She also has an eye for design and is responsible for many of the products designs you see on our website.

Jo lives a busy life in Hertford with her husband and 4 young children. She loves being able to work flexibly and locally, but this does mean our social media is likely to be updated at 5.30am because one of the 4 has her up then! 


Thank you for your interest in us and our products. We hope you have seen something that has inspired you to place an order or get in touch. 

From our family to yours, with love.